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When I say Authentic, I'm not referring to a Gucci purse! I'm talking about YOU! Are you exemplifying yourself in your branding?
Think about your favorite brand. What drew you to it initially? The colors? The fabric? Those things hit you right in the face, but what about their ads? Do they use plus size models? Models of all ethnicities? If you go into their store, what is their decor? Plain? Vibrant? Is the product spaced out or stacked right? This is all part of a brand.
Let's talk even DEEPER behind the scenes! What organinations do they donate to? Do they invest in their community? That is a huge reflection of who they are as a business.
Branding not only comes from the goodies you sell, but also how you connect to your viewers online! Think about what you show on your Instagram stories, what you post on Poshmark, how you reply to comments. Are you being true to yourself?
One of my favorite quotes “Today you are You, that is truer than true. There is no one alive who is Youer than You." - Dr. Suess. Not only is it cute and super rhyme-y BUT IT'S THE TRUTH. Part of our beauty as individuals is that we are so different.
Your brand is a reflection of you. What do you want it to say? How do you want it to make people feel? It might seem overwhelming to think of at first, but you'll realize soon it's just the exact opposite. It isn't trying to fit into a box, it's stamping your fingerprint.
